The Impact of Corporate Social Responsibility in Organizational Performance (Case Study of Unity Cement Company) Aden

abstract

This research examines the impact of corporate social responsibility with its dimension (Environmental, Economic, Philanthropic, and Legal Responsibility) in Organizational Performance by using the balanced scorecard dimension to measure organizational performance (Financial performance, customer’s perspective, internal process and learning and Growth) in unity cement company, 35 questionnaires were collected from on a non-random, purposive sample Which is represented by (Employees, Department Managers). All of them were analyzed using appropriate statistical measures (SPSS), It was found that there is a moderate correlation between the CSR practices and the organizational performance where philanthropic responsibility had been ranked first legal responsibility second environmental responsibility third and economic responsibility is last, However based on the students perspective, unity cement company should be interested in achieving social goals alongside economic goals, focus in developing and using modern technologies to avoid environmental pollution well as prepare more awareness programs for its employees